- #Outlook live inbox other focused how to#
- #Outlook live inbox other focused update#
- #Outlook live inbox other focused android#
The only constant with email has been change. Since it first developed over four decades ago, email has been one of the most valuable and effective forms of communication in the world. Keep sending your subscribers what you promised them when they signed up and they should continue to be engaged.
#Outlook live inbox other focused how to#
Send the same content as you normally would, and, most likely, there’s no need to send a one-off email with directions on how to get your email in the Focused tab. To avoid mailing your readers too often or annoying them with inbox instructions, it’s best to keep emailing as you always have. Many people found it irritating to be told what to do with emails in their own inbox and ignored them. Much like what happened when Gmail made this change, marketers may feel compelled to get their readers to move their email to the Focused tab, but this is probably not necessary. This is very similar to the change Outlook email is introducing now. It’s important to know that this is based on a reader’s interaction with an email, so the more targeted the messages are that you’re sending, the more likely it’ll be on the Focused Inbox tab.Ī few years ago, Gmail introduced Priority Inbox with five tabs to sort email coming to the inbox. Different subscribers could see the same emails end up in different tabs, depending on how they interact with the emails. Outlook takes information about how a subscriber interacts with different emails to decide if an email is a priority or not. The one thing to note about this feature is that the inbox preview will show a at the top of the email, not the beginning text of the email as it normally would. This is still a new feature and probably doesn’t have much marketing value yet. A user will just need to type then add a person to share the email with, and, as long as they’re a contact, they’ll be included in the email. Outlook is also adding a feature, which works a bit like tagging people on social media. Outlook users can control which emails go to the Focus Inbox tab by marking an email “Move to Focused” or “Move to Other.” The priority placed on emails is done by how a user interacts with them, not just the type of email. So an email from a friend will go to the Focused tab, but a newsletter that’s read and interacted with every month will too. The ranking is done by assessing how often emails from different people or companies are interacted with and also the type of content that’s included. The rest of the emails go to the Other tab but are still available in the inbox. Email is sorted by importance and those emails deemed essential are sent to the Focused tab. This new feature gives Outlook email users some flexibility on how mail comes into their inboxes. But where Clutter moved emails to different folders, Focused Inbox utilizes tabs, making it easier for users to access all their email.
#Outlook live inbox other focused update#
Is an update to a previous tool called Clutter. In this post, we’ll look at what Outlook is changing and how, if at all, it’ll impact your email marketing strategy.
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Is Focused Inbox the greatest thing since sliced bread, a marketer’s nightmare, or another blip in the annals of email marketing?
#Outlook live inbox other focused android#
Focused Inbox is a new tab system currently in use for the Outlook app on iPhone and Android operating systems, but is now actively being rolled out to and Office 365 users.
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Recently, Microsoft Outlook made some changes that could impact how your readers interact with the emails you send. Sending an email at the right time with the right content becomes a little easier when you have this data. Your email service provider provides information about who’s opening your email or clicking links, and when these events happen. Part of email marketing is knowing what happens to your email after you push send. Article first published June 2017, updated June 2019